![]() Apple remains the biggest player, although it’s share is falling. So there is an argument that listening to a series from a major publisher might be at variance with these.īut I should reiterate that every set of stats I’ve seen would tend to back up those from Libsysn (and I am privy to some big ones). But arguably they’re aimed at smaller producers, with bigger groups and networks having hosting providers they’ve either built themselves or outsourced to major third-party groups who offer advertising solutions. Libsyn would seem to be a fair reflection of the podcast market, with a significant number of podcasts hosted by them. But 4% of listening was accounted for by apps that don’t present a User Agent (i.e. The discussion is just after 55 minutes in, and they report the following: In episode 156 of The Feed, they reported the following shares based on downloads. ![]() Their in-house podcast, The Feed, regularly reports stats based on User Agents, last reporting numbers in November. The group who tends to report podcast app consumption via User Agents most openly and regularly are Libsyn, the podcast hosting company. Most podcast hosts provide metrics which include some kind of breakdown about which apps are being used to listen to a particular podcast feed. Set against all of this are the stats that podcasters are likely to be seeing based on their own feeds. Indeed Spotify reportedly says that their users who stream podcasts listen to twice the music that non-podcasting listeners do. ![]() At the recent CES they announced the introduction of their own new advertising platform – Spotify Podcast Ads – which they claim offers more effective measurement (or tracking) than others. They obviously also went shopping for a number of podcast companies including Gimlet and Anchor. During the last year they have placed increased emphasis on podcasts, presenting Music and Podcasts with equal prominence within Your Library in their app. This has all led to some heated discussions, while causing others to question the perceived orthodoxy.Īnd if you’re a podcaster who looks at your own stats, you might be questioning whether this reflects trends that you are or are not seeing.įirst of all, it seems very likely that Spotify has leapt up a lot in the last twelve months. MIDiA Research publishes a blog based on their regularly published tracking report that says “Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It.”įrom these two reports – which are both proprietary, so not fully available publicly – you might begin to think that Spotify is now the key application for listening to podcasts in some markets.A Morgan Stanley note for investors is reported to claim that Spotify is now the #1 podcast platform beating Apple.
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